The sponsorship deal means the event will be called the Fighting Films GB World Cup. It covers the women’s tournament, which is being held at Birmingham’s National Indoor Arena (NIA) on 1-2 April and the mens in 2007.

A 30-minute highlight package, shot and produced by FF, will be broadcast on Sky Sports 2 at 6pm, Tuesday 11th April - with several repeats to follow.

Simon Hicks, FF Director, said: "Fighting Films' love and understanding of the sport makes our TV coverage of Judo second to none and it is our intention to help the BJA create and televise a truly great event that will attract the World's top competitors."

The weekend event will open with a Chinese lion dance and a judo demonstration from World Champion Craig Fallon.

World class judo can be expected, with many of the top judo nations sending teams, including France, Russia, USA, China and Cuba.

Scott McCarthy, Chief Executive of British Judo, said: " This is a fantastic fit for a corporate partnership - Fighting Films is the premier producer of judo footage in the world and we plan to make the Fighting Films GB World Cup one of the top judo events in the world within 3 years.

"With the support of Fighting Films it will be easier to achieve our target, and we believe the event provides a clear opportunity for the company to promote its extensive range of products and services. I look forward to a long and productive association with them."

Tickets for the Fighting Films GB World Cup are available from the BJA website.